June 8, 2023 / News

In Business: How Companies Can Better Engage Customers

Group Strategy Director, Mary McMahon, appeared on Radio Kerry’s In Business podcast to talk about the cost of living crisis and how brands can stay relevant during these uncertain times. She advises brands to cement themselves as a nonnegotiable essential and to build upon emotional connections with consumers, work with authentic influencers, and understand the meaning and usage of the new ‘language’ known as algospeak.

Have a listen to the full episode here