December 8, 2023 / News

Silicon Republic: AI Has Caused a ‘Rapid Evolution’ in Digital Marketing

Colin Hetherington, Managing Director of ZOO Digital, spoke with Silicon Republic about the changing world of digital advertising, his company’s expansion to the US and the changes AI will bring to the sector. With two decades of experience in the space, Colin has watched the industry grow from its humble beginnings of banner advertisements to the powerful entity it is today. He shares that AI and machine learning will play a more significant role in the future of digital advertising, as companies and consumers alike have taken a greater interest in this technology over the past year. 

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