May 15, 2024 / News

MediaPost:TVB Calls On Nielsen To Break Out Ad-Supported Portion Of ‘Distributor’ Data

A recent Nielsen report has gained criticism from the Television Bureau of Advertising (TVB), for aggregating total TV viewing across linear and nonlinear sources and including non-ad-supported viewing. 

Although these reports provide an analysis of the content and programming that audiences are watching on television, including broadcast, cable, and streaming platforms, the TVB has stated they do not share where consumers see commercials, a key piece of data needed by advertisers.

The lack of media consumption reports around ad-supported CTV viewership is something CP Media Director Erin has vocalized. MediaPost shared her commentary and linked to her analysis on the CP blog that compares ad-supported reach specifically across top CTV publishers.

Read more from MediaPost here

Check out Erin’s full CTV analysis.