April 21, 2022 / Thought Leadership

How Much Has Advanced TV Advertising Actually Advanced?

Michelle Capasso, Partner & Director of Media Services at Connelly Partners, was recently a panelist at the Digiday Business of TV Forum. In her session, Michelle reflects on the major shift that the TV landscape has been experiencing. Transitioning from age-and-gender-based media buying to audience-based media buying, this change still appears to be ongoing. Through the lens of targeting capabilities vs actual scale to find audiences in this new space, Capasso explains the progress, shortcomings, and opportunities in this new space. Watch the full session below.