The Brief

American Tourister needed a brand campaign that would embody their unique attitude while keeping their product at the heart of the concept. The result was Fun Never Gets Old: a brand platform that embraced the timeless joy of travel, allowing our client to leverage 80+ years of iconic heritage with a youthful look toward the future.

We launched with a digital campaign including eye-catching :15 sec videos, brand-building content partnerships, web banners and social media.

3 American Tourister luggage items
Stat Long Fact Row
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 "statistic": {
  "stat_title": "audience views of our :15 video content: ",
  "stat_number_unit": "9M"
 },
 "fact": {
  "fact_title": "client quote: ",
  "fact_content": [
   {
    "fact_text": "\"The campaign provided a platform for our luggage to take on personalities which was different from how any other luggage brand was communicating.\" - Stephanie Goldman | Sr. Director, Brand Communications",
    "fact_link": null,
    "fact_link_supporting_text": null
   }
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audience views of our :15 video content:

client quote:

9M

"The campaign provided a platform for our luggage to take on personalities which was different from how any other luggage brand was communicating." - Stephanie Goldman | Sr. Director, Brand Communications

American Tourister luggage flying through the air like popcorn
American tourister luggage flying in the air in circles
American Tourister luggage as green caramel apples
American Tourister Luggage as licorice pieces
American Tourister luggage promotional posters
American Tourister social campaign shown inside a phone screen
American Tourister instagram stories inside a phone
American Tourister valentines day card