The Brief

A legendary race and organization, the Boston Marathon and Boston Athletic Association got their start in l887. The fabled brand was due for a fresh retelling of their story and heritage ­modernizing it to appeal to the new generation of runners.

We took a digital-first approach and applied this new branding to their mobile app and website. Our goal was to optimize peoples’ experiences, connecting participants, spectators and volunteers to all B.A.A. races.

Boston Athletic Association mobile application screens
Stat Long Fact Row
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  "stat_number_unit": "104"
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  "fact_content": [
   {
    "fact_text": "\"Our new website and mobile app will enable fans far and wide to have a deeper and enriched connection to our events.\" - T.K. Skenderian | Director of Communications",
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global reach (number of countries):

client quote:

104

"Our new website and mobile app will enable fans far and wide to have a deeper and enriched connection to our events." - T.K. Skenderian | Director of Communications

Boston Athletic Association website screens
Boston Athletic Association website screens
Boston Athletic Association mobile application screens

app downloads:

app screen views:

app avg. session (min):

177K
10.4M
28:32

site increase (pages/session):

site increase (avg. session duration):

site increase (pageviews):

24%
9%
13%
Stat Long Fact Row
{
 "statistic": {
  "stat_title": "push notifications on race day:",
  "stat_number_unit": "2.2M"
 },
 "fact": {
  "fact_title": "related content:",
  "fact_content": [
   {
    "fact_text": "More than 177,000 downloads for Boston App",
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     "url": "https://www.mylaps.com/177000-downloads-boston-marathon-app/",
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push notifications on race day:

related content:

2.2M