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Boston Athletic Association
The project
The Boston Marathon is one of the most prestigious races in the world. Established in 1887 by the Boston Athletic Association (B.A.A.) It is steeped in tradition, unprecedented moments and one of the most challenging and famous courses of any major marathon, including the legendary Heartbreak Hill. To celebrate the 125th Anniversary of Boston Marathon, Connelly Partners designed and developed the "Race Week" homepage which became the hub for all news, info and events leading up to Marathon Monday. The homepage's user centric design included eye popping archival photos and the ability to track the lead runners in real-time through a Leaderboard module. The homepage served as the Marathon’s virtual destination as well with the integration of its social media feeds via a “Social Wall” and a Vimeo Live feed of the race. CP also placed a heavy emphasis on site performance as the week leading up to Marathon Monday represents the largest spike in both daily traffic and users of the site during the entire calendar year.
Digital
The Boston Marathon is one of the most prestigious races in the world. Established in 1887 by the Boston Athletic Association (B.A.A.) It is steeped in tradition, unprecedented moments and one of the most challenging and famous courses of any major marathon, including the legendary Heartbreak Hill. To celebrate the 125th Anniversary of Boston Marathon, Connelly Partners designed and developed the "Race Week" homepage which became the hub for all news, info and events leading up to Marathon Monday. The homepage's user centric design included eye popping archival photos and the ability to track the lead runners in real-time through a Leaderboard module. The homepage served as the Marathon’s virtual destination as well with the integration of its social media feeds via a “Social Wall” and a Vimeo Live feed of the race. CP also placed a heavy emphasis on site performance as the week leading up to Marathon Monday represents the largest spike in both daily traffic and users of the site during the entire calendar year.
