The Brief

City Year is a Fortune 100-renowned education non-profit that unites young adults looking to help public school students. We were tasked with figuring out just what it is that truly motivates a whole new generation (we’re looking at you Gen Z) to spend a year in service, because even inspiration needs a little inspiration. And that’s exactly what we did.

Stat Long Fact Row
{
 "statistic": {
  "stat_title": "conversations with corps members:",
  "stat_number_unit": "100"
 },
 "fact": {
  "fact_title": "dream re-lived:",
  "fact_content": [
   {
    "fact_text": "We actually got to go back in time and spend 6 days in elementary school. ",
    "fact_link": null,
    "fact_link_supporting_text": null
   }
  ]
 }
}

conversations with corps members:

dream re-lived:

100

We actually got to go back in time and spend 6 days in elementary school.

Campaign Videos

Wild Postings

Website

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