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©Connelly Partners. The Defiantly Human Agency.

reach out

Want to brief us?

We understand everyone is facing business challenges like never before. If you're looking for some help,
shoot us a note

Looking for specific CP Brands?

Back

Gorton’s Seafood

It's Seafood Time

The project

Strategy

Creative

Analytics

Social

Influencer

Media

Omega-3’s, protein, fresh taste, versatility…seafood has it all. Oftentimes, we overlook the things worthiest of being noticed, but our Gorton’s “It’s Seafood Time” campaign set out to change that. It was time to champion fish as the ultimate protein and get it the love it deserved. To reach and resonate with an increasingly younger audience, we launched a “Fish Fridays” TikTok activation to reimagine Gorton’s products in an engaging, contemporary and unexpected way. Our video content ran across TV, digital video, paid social and connected TV to showcase versatility and drive trial, letting Gorton’s mouthwatering products speak for themselves and proudly proclaim, It’s Seafood Time.

What we did

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