reach out

Want to brief us?

We understand everyone is facing business challenges like never before. If you're looking for some help, shoot us a note

Looking for specific CP Brands?

©Connelly Partners. The Defiantly Human Agency.

reach out

Want to brief us?

We understand everyone is facing business challenges like never before. If you're looking for some help,
shoot us a note

Looking for specific CP Brands?

Back

Boston Athletic Association

Run to tell the tale.

The project

Strategy

Creative

Analytics

Technology

SEO

A legendary race and organization, the Boston Marathon and Boston Athletic Association got their start in l887. The fabled brand was due for a fresh retelling of their story and heritage ­modernizing it to appeal to the new generation of runners. We took a digital-first approach and applied this new branding to their mobile app and website. Our goal was to optimize peoples’ experiences, connecting participants, spectators and volunteers to all B.A.A. races.

Related content

Connelly Partners & MyLaps Create New App

4A's

Previous

People’s United Bank

Always Checking