Being #1

The project


Titleist is the #1 ball in golf. Yes, being #1 is a number. It’s the most Tour players, the most wins and it’s not even close. But being #1 is also a feeling. A belief. A mindset. It’s knowing once you’ve conquered the climb to be #1, whether it’s in your Saturday morning match, your school, or in the world, the work begins all over again to stay there.