AdAge: Connelly Partners Launches West Coast Office, Expands Digital Expertise and Education Offering

As the advertising industry continues to be riddled with mergers, layoffs and questions about returning to the office, Connelly Partners is looking to grow into a more global independent agency by expanding its offices and offerings.

The agency, which opened its first office in Boston in the late 1990s, is planning on launching its first West Coast office. Nadine Cole will take on the role of managing director of the new office while retaining her role as president of VRX Studios, a content creation studio that the agency acquired in 2021. VRX will also be an offering under CP West.

Along with the new office, Connelly is also planning to expand ZOO Digital, the Dublin-based digital agency that it acquired in 2022, into the U.S. later this year. The agency will act as CP’s digital offering. As a result, Scott Savitt, a senior partner at the agency, is being promoted to chief digital officer, after previously serving as director of digital.

Connelly is also formally announcing the launch of CP Education, an offering dedicated to servicing education clients. Gene Begin, previously the chief marketing officer of Wheaton College, is leading the practice as managing director.

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