Strategy: Connelly Partners Expands Into Canada With Vancouver Office

Boston-based marketing agency Connelly Partners is opening a Canadian office in Vancouver as it makes its first foray into the market north of the border.

Called CP West, the office has been built out of VRX Studios, which Connelly Partners acquired in April 2021. At the time of the acquisition, industry veteran Nadine Cole was hired to oversee a turnaround of VRX’s business. The company, which specializes in photography for clients in the hospitality sector, was hit especially hard by the COVID-19 pandemic. Cole, who is a former senior VP and General Manager of Cossette for Western Canada and the U.S., adds that the acquisition of VRX was made with the intention of opening a Canadian office for Connelly.

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