Artificial Intelligence (AI) has been a hot topic in the healthcare industry, with headlines and discussions focusing on its impact across the care continuum. However, missing from these conversations is how patients and consumers view and understand it. Michele Hart-Henry, Managing Director of Connelly Partners Health, and Mary McMahon, Group Strategy Director and Lead for Connelly Partners Health in Ireland, explain how patients generally accept AI in their care and in some instances, actually prefer it. 

Read more here.

The Cannes Young Lions competition has concluded and a team from Ireland is among the winners. Robin Winchester, Motion Designer, and James Stedman, Junior Designer, from FCB Huskies, won bronze in the design category of the competition.

Ireland had a record number of teams shortlisted for the competition this year. One of the teams included Daragh Griffin of Connelly Partners Dublin, who was shortlisted for his work in the print category. These seven teams, brought to Cannes by IAPI, were part of the 444 teams at the Cannes Young Lions competition from across the globe.

Read more about the conclusion of the Cannes Young Lions competition.

Image courtesy of Cannes Lions

Group Strategy Director, Mary McMahon, appeared on Radio Kerry’s In Business podcast to talk about the cost of living crisis and how brands can stay relevant during these uncertain times. She advises brands to cement themselves as a nonnegotiable essential and to build upon emotional connections with consumers, work with authentic influencers, and understand the meaning and usage of the new ‘language’ known as algospeak.

Have a listen to the full episode here. 

Featured in Ads of the World, our new campaign, “The Parade For Paraders,” is out to raise awareness and excitement for the Pride Parade on June 10th in Boston. The series of posters is an invitation to embrace and reflect on Boston’s diverse history, culture, and identities and promotes community engagement and inclusivity.

In collaboration with Boston Pride For The People, this parade on paper was brought to life through artist Kris Andrew Small’s explosion of color, typography, texture, and patterns. 

Read more

We’re proud to be the media agency partner for Boston Medical Center and their new brand campaign that will be running through February 2024. This four-phase campaign is the first that the hospital has run in over 7 years and will begin by reintroducing BMC to its audience. The following phases will rewrite lines about healthcare, transform them into new truths, highlight the areas that BMC specializes in, and finally, bring out the voices of patients. 

Keep an eye out for the campaign and read more here.

In June, CP’s Daragh Griffin will be attending the prestigious Cannes Lions Festival as part of the 14-member team chosen by IAPI to represent Ireland in the Cannes Young Lions Competition. This competition is a chance for young marketers to showcase their creative abilities, both at home and abroad. Daragh’s print work for GOAL, which impressed the judges, is slated to appear in the Business Post soon. 

We wish Daragh all the best as he moves forward to this next stage of the competition. 

Check out his winning work here.

For more information, read the full article here.

Exciting news! Ireland’s 14 Young Lions have been announced, and we’re thrilled to reveal that Daragh Griffin, of CP Dublin, has won the Print category! Alongside his partner Shane O’Hare, of Bloom, the team created an inspiring print ad for GOAL, a humanitarian foundation, urging people to leave money to charity in their will. Their ad (pictured below), “Let Hope Live On,” was described by the judges as “clear, compelling, and with great potential” to encourage viewers to support vulnerable communities worldwide. And the best part? The ad will soon come to life courtesy of the Business Post, who sponsored the category.

Read the full article here and watch his presentation to colleagues here. 

Stay tuned for more updates from Daragh, who will be presenting his work in June at the Cannes Lions Festival.

Image courtesy of IAPI

Managing Director of CP Dublin, Vaunnie McDermott, was recently joined by other industry experts on Bobby Kerr’s Down To Business podcast. In this episode, Vaunnie shares her insight into all things advertising. From what goes into making a great ad to the creative process behind it, Vaunnie explains that creative teams are now challenged more than ever. Consumer attention spans are at an all-time low and creatives have only two seconds to cut through the noise and catch their eye.

Vaunnie also stresses how important it is to invest in your brand, even when times are tough. Advertising is an investment, she shares, not a cost. Investing in the long term will always pay off and brands will see greater success than those who only plan for short-term results. 

There’s so much more to come in the next few years as the industry continues to become more complex. New roles, lower attention spans, and the rise of AI will challenge marketers like never before. 

Have a listen to the full episode here.

How do you broach the subject of encouraging people to leave money to charity in their will? It’s a tricky area, reminding people that they aren’t going to be around forever. This is exactly what Daragh Griffin, Junior Copywriter with our Dublin team, was tasked with and what led to him being shortlisted for the 2023 Cannes Young Lions.  

Instead of focusing on the darker side of this truth, Daragh looked at it through a different lens. Leaving a donation to GOAL, a humanitarian foundation that helps those impacted by natural disasters is a way to ensure that your legacy lives on. Even though a person is no longer physically with us, their impact is still felt. 

The work focused on the importance of subtlety. A signature turning into a helping hand visualizes the impact that the donor is making. The placement of the ad is also important, just like when the donor’s gift will be made, the ad is placed at the end of the newspaper.

Congratulations Daragh on this tremendous accomplishment and best of luck with the next stage of the competition.

Cannes Young Lions is a global competition for creatives under 30 years old that features categories such as Design, Film, Print and more. The winner of this competition will be celebrated at the Cannes Lions Award Show. For more information, check out the official Cannes Lions website.