IAPI has released the shortlist for this year’s Effie Awards, which recognize marketing communications agencies, clients and brands that have demonstrated exceptional creativity, strategy, and effectiveness. This year’s awards have attracted a diverse range of submissions, and those shortlisted have shown their ability to leverage creative and strategic thinking to achieve impactful results for their clients.

Connelly Partners’ work for 123.ie has been shortlisted in the Finance and Insurance category. 

The winners will be announced on October 20, 2023. 

Check out the full list here.

Connelly Partners’ work for 123.ie has been shortlisted for the 2023 Effie Awards Ireland in the Finance and Insurance category. According to IAPI, this year’s awards have attracted a diverse range of submissions and those shortlisted have demonstrated their ability to leverage creativity and strategic thinking to achieve impactful results for their clients. The awards serve as a platform to recognize the creativity and innovation behind these campaigns as well as their measurable impact on business objectives.

Recipients of the award will be announced on October 20, 2023. 

Check out the full list of nominees. 

IAPI has announced the shortlist for the 2023 Effie Awards Ireland and we are excited to share that Connelly Partners’ work for 123.ie has been selected for the Finance and Insurance Services category. The agencies, clients and brands named by this year’s judges showcase Ireland’s finest advertising work, emphasizing the power of innovative campaigns to drive results for brand owners. 

View the full list here. 

In an article for Ad World, Steve Connelly shares his thoughts on integration within the advertising industry. He explains that having various skill sets under one roof doesn’t guarantee integration if those skills don’t effectively collaborate. True integration is built on familiarity, relationships, and respect and requires working together as one machine versus a collection of pieces. 

While achieving this level of integration demands time, money, and genuine curiosity, it ultimately leads to better problem-solving, teamwork, and client outcomes. Steve emphasizes that meaningful relationships and collaboration, driven by respect and openness to differing viewpoints, are the essence of effective integration in advertising.

Check out the full article here.

Connelly Partners is the sixth-largest advertising agency in Massachusetts, according to the Boston Business Journal. To accompany the annual list of the state’s 25 largest ad agencies, BBJ also shared an interview with Connelly Partners’ Michelle Capasso, Partner and Director of Media Services, and Alyssa Stevens, Director of Public Relations, Social Media and Influencer Marketing. In their discussion with the publication, they reflect on the consumer shift from traditional media sources, like TV and radio, to newer mediums like TikTok and Instagram. They explain the importance of understanding your audience in this new climate and reaching them in an authentic and relatable human voice. 

Read more here.

Check out the complete Largest Advertising Agencies list.

Connelly Partners has reeled in a spot on the AdAge Small Agency Awards list! Our campaign for Gorton’s Seafood has won in the Best Use of TikTok category. We couldn’t be more stoked to be on the list of trailblazing agencies who are leading the way to advertising’s future. 

Check out the full list of winning agencies here. 

From the deep sea to your TikTok stream! We couldn’t be more thrilled to be recognized by AdAge and TikTok for bringing client Gorton’s Seafood’s personality to life on the platform. The winning campaign harnesses the power of a creator-first approach and taps into the viral nature of TikTok to reach a new, younger audience. 

We’d like to give a special thanks to the Gorton’s team for their partnership and for allowing us to bring them into the world of TikTok.

See here for more details about the campaign.

AdAge recently featured our work for Boston Pride for the People. The campaign, which raised awareness and excitement for the Pride Parade & Festival, was brought to life by artist Kris Andrew Small through an infusion of colors, patterns, and typography, to create a pride parade on paper. The festivities, which took place in June, marked the post-pandemic return of the Pride celebrations in Boston. 

See the full feature here. 

And check out all the work from the campaign. 

The highly coveted Skift IDEA Awards celebrate achievement in creativity and innovation while honoring organizations that are bringing about positive change and propelling the travel industry forward. We’re excited to share that Victoria Cimino, CEO of Visit Williamsburg, has been shortlisted for the fifth annual IDEA Awards. Her efforts to elevate the industry’s role as a force for good by bringing about meaningful change have led to her nomination in the Leadership category. 

Sending a big round of applause to Victoria on this tremendous honor and the best of luck in the next stages of the awards. 

Learn more about the Skift IDEA Awards here.

Image courtesy of Skift.

The LA Times recently sat with Steve Connelly to talk about the student loan repayment program offered at Connelly Partners. Over the course of nearly a decade, CP has contributed close to $338,000 to support this initiative. Today, three-quarters of eligible CP employees partake in the program, helping them pay off their student debt so they can focus on saving for their retirement. 

Check out the full article here. 

Read more about CP’s Student Loan Paydown Program.