Boston Pride for the People

Pride Parade & Festival

The project



This year marked the post-pandemic-return of the Pride Parade to Boston, a continued leader in human rights. We needed a campaign that lived up to the excitement of the city for this much anticipated celebration.

The Pride Parade is more than a bunch of people marching. It’s an all day event celebrating individuality. The one day during the year when all come together as unique individuals to show pride, love and support of each other.

We developed a campaign look that brought all of this diverse excitement to the page with the help of artist, Kris Andrew Small. His unique style brings together a joyful explosion of color, typography, texture, and patterns. Essentially, a pride parade on paper.