The Brief
Eat the damn hot dog. You know you want to.
Kayem is, hands down, New England’s favorite hot dog. Never-the-less the hot dog category has a bad rap right now. We have what seems like all of society telling us what NOT to eat. And worse, nudging us to eat (healthy) foods that taste like tree-bark instead.
We felt it was time for a little introspection of life, grilling, personal pride, and to regain our most basic indulgences.
Like we said – eat the frickin’ hot dog.