March 24, 2023 / CPOVs

Ads of the World: V Foundation for Cancer Research

Our work for V Foundation for Cancer Research was recently featured by Ads of the World. The “Halftime” campaign was created for the organization’s 30th anniversary as a way to elevate researchers to the level of the most celebrated celebrity talent to drive awareness and donations to V Foundation. The launch was timed to sync up with March Madness to shift the public conversation from NCAA victories to victory over cancer.

Check out the full coverage here 

Read more about the campaign here