March 24, 2023 / CPOVs
Ads of the World: V Foundation for Cancer Research
Our work for V Foundation for Cancer Research was recently featured by Ads of the World. The “Halftime” campaign was created for the organization’s 30th anniversary as a way to elevate researchers to the level of the most celebrated celebrity talent to drive awareness and donations to V Foundation. The launch was timed to sync up with March Madness to shift the public conversation from NCAA victories to victory over cancer.
Check out the full coverage here
Read more about the campaign here