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reach out

Want to brief us?

We understand everyone is facing business challenges like never before. If you're looking for some help,
shoot us a note

Looking for specific CP Brands?

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V Foundation for Cancer Research

30th Anniversary Campaign

The project

Strategy

Creative

Analytics

Influencer

Media

Jim Valvano, one of the most inspirational coaches of all time, delivered a motivational speech at The ESPY Awards that moved the world while establishing the V Foundation for Cancer Research. Since then, research has been leading us to Victory Over Cancer®, but we’re not there yet. Launching at the 30th anniversary of Jim’s speech and the beginning of March Madness, our PSA, entitled “Halftime” features a researcher delivering an emotional locker room speech to the world validated by the icon of coaches, Coach K - the winningest coach in men's Division I college basketball history, and the coach of three US men's Olympic gold medal teams.

The project

Strategy

Creative

Analytics

Influencer

Media

Jim Valvano, one of the most inspirational coaches of all time, delivered a motivational speech at The ESPY Awards that moved the world while establishing the V Foundation for Cancer Research. Since then, research has been leading us to Victory Over Cancer®, but we’re not there yet. Launching at the 30th anniversary of Jim’s speech and the beginning of March Madness, our PSA, entitled “Halftime” features a researcher delivering an emotional locker room speech to the world validated by the icon of coaches, Coach K - the winningest coach in men's Division I college basketball history, and the coach of three US men's Olympic gold medal teams.

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