The Brief

Gorton’s reinvented its famous fish sticks and fillets to taste fresher than ever. But they still needed to inspire people to put Gorton’s back on their shopping list.

Enter: The King of the Ocean. Through accolades from those who know the ocean best, our fantastical (and, sadly, fictional) characters lent their authority to the fresh new taste of Gorton’s.

Mermen enjoy Gorton's fish sticks on a beautiful California beach, on a tv screen
Stat Long Fact Row
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 "statistic": {
  "stat_title": "mer-bros pop:",
  "stat_number_unit": "4"
 },
 "fact": {
  "fact_title": "believe it or not ...",
  "fact_content": [
   {
    "fact_text": "Poseidon's lair could only be filmed at low tide. ",
    "fact_link": null,
    "fact_link_supporting_text": null
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  ]
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}

mer-bros pop:

believe it or not ...

4

Poseidon's lair could only be filmed at low tide.

Mermen enjoy Gorton's fish sticks on a beautiful California beach
Poseidon, dressed in gold with a crown and trident, yelling to the sky next to gorton's fisherman.
Mermen enjoy Gorton's fish sticks on a beautiful California beach-the-Dream
Poseidon in a gold cape, crown, and kilt, holding a trident and sitting on a gold clam throne
Mermen enjoy Gorton's fish sticks on a beautiful California beach
Mermen enjoy Gorton's fish sticks on a beautiful California beach
Stat Long Fact Row
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 "statistic": {
  "stat_title": "videos produced:",
  "stat_number_unit": "36+"
 },
 "fact": {
  "fact_title": "related content:",
  "fact_content": [
   {
    "fact_text": "The Gorton’s Fisherman has a new crew.",
    "fact_link": {
     "title": "",
     "url": "https://www.bostonglobe.com/business/2019/03/06/the-gorton-fisherman-has-new-crew/YE6nkNroXw51b6pokYxAfJ/story.html",
     "target": "_blank"
    },
    "fact_link_supporting_text": "The Boston Globe - March 9, 2019"
   },
   {
    "fact_text": "Gorton's Seafood's \"Mer-Bros\" are back for Lent amid frozen-food upswing.",
    "fact_link": {
     "title": "",
     "url": "https://adage.com/article/cmo-strategy/gorton-s-fisherman-pals-back-ads-ahead-lent/316580/",
     "target": "_blank"
    },
    "fact_link_supporting_text": "Ad Age - February 11, 2019"
   }
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}

videos produced:

related content:

36+