Golf is a competitive game. And an even more competitive business. New golf balls are constantly being introduced. So once Titleist Tour Speed was tested, validated and ready to go to market on the basis of being faster than all others in its class, the goal was to develop a campaign that would be, well, very competitive itself.
The creative served to both reinforce that notion of commanding speed with head-turning visuals and also pair it with the performance, quality and consistency that is at the foundation of the brand known for the #1 Ball in Golf.
Now, everyone else is playing catch up.