The Brief

The Lottery needed to stand out over the holidays as a gift for nearly everyone—not just frequent players. So we found a way to connect with people on a human level over the holidays.

We raised awareness for Holiday Fatigue Syndrome—the entirely fictional affliction that strikes many at the holidays, making us wish they were just over and done with already. Then, we revealed the cure to get you back in the spirit.

Mass state lottery tickets for the holidays
Stat Long Fact Row
{
 "statistic": {
  "stat_title": "sales increase YOY: ",
  "stat_number_unit": "9%"
 },
 "fact": {
  "fact_title": "true story:",
  "fact_content": [
   {
    "fact_text": "The Holiday Fatigue brochure featured in the commercial lists 48 different festive symptoms.",
    "fact_link": null,
    "fact_link_supporting_text": null
   }
  ]
 }
}

sales increase YOY:

true story:

9%

The Holiday Fatigue brochure featured in the commercial lists 48 different festive symptoms.

TV Spot

Social Videos

Patient in examination room looking at his twisted fingers
Patient on examination room bed
Male patient being examined by doctor.

Digital Content