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Massachusetts State Lottery
The project
Everyone knows the Lottery gives away millions in prizes to players. But few people understand the Lottery also gives a billion dollars every year to the cities and towns of Massachusetts in the form of unrestricted local aid. A billion dollar is a lot of money. We know. We put a billion dollars in the heart of Copley Square.
Strategy
Creative
Analytics
Social
Influencer
Media
Shopper
Technology
PR
Everyone knows the Lottery gives away millions in prizes to players. But few people understand the Lottery also gives a billion dollars every year to the cities and towns of Massachusetts in the form of unrestricted local aid. A billion dollar is a lot of money. We know. We put a billion dollars in the heart of Copley Square.
What we did
