The Brief

Even as the world’s biggest luggage brand, Samsonite had never done a lot of talking about its brand. Everything we had created to this point was around products: suitcases, carry-ons and business bags. This was an opportunity to reset, a chance for Samsonite to holistically go to market with a unified campaign that spoke to its connection with its customers.

And that’s where we came in with a new positioning, global tagline and campaign.

Samsonite luggage and backpack
Stat Long Fact Row
{
 "statistic": {
  "stat_title": "completed video views:",
  "stat_number_unit": "6.5M"
 },
 "fact": {
  "fact_title": "Penn Station domination: ",
  "fact_content": [
   {
    "fact_text": "We created a total of 61 individual creative files to fulfill 264 placements in the station. ",
    "fact_link": null,
    "fact_link_supporting_text": null
   }
  ]
 }
}

completed video views:

Penn Station domination:

6.5M

We created a total of 61 individual creative files to fulfill 264 placements in the station.

Samsonite veteran athlete luggage
Samsonite photographer's luggage
Samsonite professional chef luggage
what would be in savitha sridharan's samsonite luggage
Samsonite luggage out of home promotional posters
Samsonite luggage out of home promotional posters