Staples

Back to School

The project

Strategy

Creative

Social

Oh, kids. Kids, kids, kids. Since they don’t have to pay for what goes inside the back-to-school backpack, they don’t care how much it costs to replace what’s in there. Staples knows the parent’s pain. This is why here, it doesn’t cost too much to refill the backpack. Until kids pay for their own stuff, there’s Staples.

What we did