New Balance

The TRACK at New Balance

The project



“You can’t do what’s never been done, by doing what’s always been done” speaks to athletes looking to break world records as well as New Balance’s unique position in being able to bring this type of facility to life. We partnered with New Balance to amplify The TRACK at New Balance launch by driving excitement around and educating viewers on the new facility, position New Balance as an innovative brand, and highlight company commitment to and investment in the Boston community.