Samsonite | Business Bags
How do you catch the attention of a hip, younger male customer for a tried and true brand like Samsonite? Duh, spies. To attract the desired 18-34 year old male target, we showcased our business bags’ advanced technology and Samsonite durability in this mini action film, which ran on young, hip sites like College Humor and Maxim.
Category: Retail
Samsonite | Penn Station Takeover
For Samsonite's second "Penn Station domination," we aimed to show people that Samsonite is more than just luggage. Whether it's suitcases, business bags, backpacks or accessories, Samsonite is "Ready for Anywhere."
Media: Print
Category: Retail
